El Felipe has always been more than just clothing. It’s a movement—#FilipinoPrideSustainablyStyled—a revolution that celebrates our culture, our craftsmanship, and our commitment to a better future. From the very beginning, we knew we weren’t just creating apparel; we were telling a story. A story of passion, of artistry, and of a people whose hands shape beauty in every piece we create.

When we first brought El Felipe to the islands, we weren’t just selling clothes. We were bringing a piece of Filipino pride to places where the world comes to experience our home. And what better way to introduce Filipino creativity to the world than in the places where the sun shines brightest, the waves crash endlessly, and travelers from every corner of the globe gather to witness the magic of the Philippines?

 

It All Started in Boracay

Boracay is alive. It’s where the sand feels softer beneath your feet, the sunsets paint the sky with fire, and every traveler becomes part of something greater. We didn’t know what to expect when we first became available there, but what we found was something truly special.

It wasn’t just a market. It was a community. A place where locals and travelers alike embraced us, where people wore El Felipe not just as clothing, but as a statement of identity and belonging. What started as an introduction quickly became a love story between El Felipe and the islands.

 

Then Came La Union

La Union wasn’t just a destination for us. It was a home. A place where so many memories were made, where waves were chased, where conversations lasted till sunrise, and where friendships were built on shared passions. Bringing El Felipe to The Attic Room felt like coming full circle.

Once again, we were embraced, not just by the people, but by the spirit of the place. The laid-back surf town energy, the vibrant creative scene, the people who live for the ocean and for freedom, it was everything El Felipe stood for. And in that moment, we knew: El Felipe belonged in the islands.

 

A Realization That Changed Everything

What started as just two locations quickly became something bigger than we had ever imagined. We saw a pattern, a connection, a deeper meaning behind why El Felipe thrived in these places.

The islands weren’t just destinations. They were places where people came to dream, to explore, to discover. Places where stories were made, where style wasn’t just about fashion. It was about a way of life.

More than that, the islands were where the world met the Philippines. We wanted foreigners to see more than just white sand beaches and turquoise waters. We wanted them to see our creativity, our artistry, and the craftsmanship that makes Filipino talent world-class.

 

And So, EL FELIPE ISLAND COLLECTIVE Was Born

Not just a retail space. Not just a collection. But a movement.

An avenue for travelers, both local and foreign, to experience Filipino craftsmanship firsthand. A way to introduce the world to our story, our culture, and our pride. A collective that connects the islands through fashion, bringing together people who share the same love for adventure, craftsmanship, and sustainability.

With the support of our incredible partners—The Attic Room, Tropical Nomad, and Wanderskye—we expanded. From Boracay and La Union, we made our way to Bohol, Coron, and El Nido. Each island welcomed us with open arms, and with every expansion, we felt even more certain: This is where El Felipe belongs.

 

This Is Only the Beginning

We never planned for this to happen. But sometimes, the best things are the ones that find you when you least expect them. The islands called us, and we listened. The people welcomed us, and we stayed.

To everyone who has supported El Felipe, who has worn our pieces, carried our story, and shared this journey with us, thank you. You are the reason we keep going.

To our incredible partners—The Attic Room, Tropical Nomad, and Wanderskye—thank you for believing in this dream and making it happen.

This is only the beginning. El Felipe belongs to the islands, and the islands belong to El Felipe. And as long as the sun rises over these shores, we’ll keep sharing this story one island at a time.