Our Story
El Felipe began its journey in 2018, introducing its signature timeless and versatile apparel at Trendsetters Bazaar. From these early beginnings, the brand quickly gained traction, expanding into e-commerce through ELFELIPE.COM , and later, onto major platforms such as Shopee and Lazada’s LazMall.
Beyond fashion, El Felipe has always been committed to making a positive impact on society. As an official partner of Noel Bazaar and World Bazaar Festival, the brand aligns itself with organizations that support charitable foundations, ensuring that every sale contributes to a greater cause.
As the brand evolved, it introduced Urban Villager Company, a line dedicated to effortless, casual essentials for individuals navigating modern city life. Urban Villager captures the essence of laid-back, everyday fashion while complementing El Felipe’s timeless style.
In 2023, El Felipe took a bold step forward by rebranding as a local sustainable fashion brand. Sustainability became a core pillar of the company, leading to initiatives such as:
By 2025, El Felipe expanded its advocacy further by forging a partnership with a New York-based non-profit organization, Feathers Project , dedicated to supporting marginalized communities in the Philippines. This partnership underscores the brand’s mission to integrate fashion, sustainability, and social impact on a global scale.
Building on more than two decades of expertise in garment manufacturing for corporate clients, El Felipe Garments was introduced as a modern solution tailored to evolving industry demands. El Felipe Garments provides custom corporate uniforms and apparel that meet the needs of both longstanding and new-generation clients. This expansion ensures businesses have access to stylish, functional, and innovative corporate wear that aligns with their brand identity.
El Felipe’s commitment to lifestyle innovation also led to the launch of El Felipe Barbers , which officially opened in April 2025. More than just a barbershop, it embodies the brand’s dedication to craftsmanship and premium service, complemented by Barbers Blend by El Felipe, a cozy coffee corner within the space, and Barber’s Reserve, an exclusive line of artisanal grooming products crafted with care, elegance, and authenticity.
We at El Felipe believe that empowerment is essential to make an impact.
We can do this not only by creating best-value products and services but also by delivering an important message — Do the next right thing that will make you happy. We are more than just a brand. We are a lifestyle.